Webinar
The New Rules of Higher Education Marketing:
Shifts Reshaping How Students Find and Choose Colleges
The rules of higher ed marketing are changing. Are you keeping up?
From AI-powered discovery to cultural shifts, smarter paid media, and the stories that move students to act, the strategies driving enrollment growth look different today.
In this on-demand webinar, Viv Higher Education Founder and CEO Suzan Brinker, PhD, shares real examples from leading institutions and practical steps you can put into action right away.
Watch the full webinar to discover what is changing and where to start.
Webinar Archive
Some conversations are better live. Join us as we unpack the questions, trends, and challenges we’re hearing across higher education—or catch up on past sessions anytime.
Turning Faculty Expertise into Enrollments:
Creating Content That Differentiates Your Programs and Fuels Your Entire Funnel
The New Rules of Higher Education Marketing:
Shifts Reshaping How Students Find and Choose Colleges
Beyond Lead Generation:
Creating Graduate Campaigns That Convert Throughout the Funnel
Answer Engine Optimization (AEO):
What It Is, Why It Matters, and How Higher Ed Teams Should Respond Now
